Wednesday, October 16, 2019

Wednesday, October 16

7:00 am - 8:00 am  
Coffee Chat with Paragon School of Pet Grooming - Sheraton Hotel

Space is Limited.  Register Early

Main Stage 

8:00 am - 10:30 am  Retailer Boot Camp
Tactical Lessons to Drive More Sales this Holiday Season

Lynn Switanowski, Creative Business Consulting Group 

Millennials will spend an average of $190 for pet gifts this holiday season. Is your business courting (i.e. effectively reaching) these high spending customers with your social media marketing and sales programs that make it easy for them to buy at your store?

Attend this expanded boot camp session and walk away with strategies you can put in place immediately to drive sales this holiday season and make your store THE destination pet store for holiday gifts and learn ways to convert those customers to high-spending customers all year long!

Join us and learn the critical tips and tactics your business needs to ensure customers are engaged (HOW and WHERE THEY want) making them ready to spend money at your business:

  • Discover what marketing tools your customers WANT YOU TO USE in order to reach them​

  • Learn tactics/tips you need in order to give your customers marketing and social media content that entertains, educates AND rings the register​

  • Understand why- and how- you must incorporate video into your marketing your content that drives increased engagement​

  • Create effective social media ads that help you reach the customers YOU Want to walk in the front door of your store

The time is now—attend this session and learn lessons that you can take home and implement IMMEDIATELY that will drive additional sales and profits this holiday season!

10:30 am  Show Floor Opens

Pets Plus Campfire

10:30 am - 10:50 am  Engaging Your Customer from the Beginning by Offering Puppy Classes 

Fernando Camacho, Trainer, FernDog

Puppy classes are an easy thing to add into your business because they don’t require a lot of space (like obedience classes) and you’ll likely be getting a customer for the life of the dog. Learn how to get started and run them at your store.

Pets Boss Nation Campfire

10:40 am - 11:00 am  Finding & Keeping the Unicorn Employee

Candace D’Agnolo, Pet Boss Nation

Unicorns…they are magical (…and very trendy right now!) One of the definitions for a unicorn is something that is highly desirable but difficult to find or obtain. Some would even say they don’t exist. This unicorn trend has now found its place in the business world. With the lowest unemployment rate in eighteen years, many of us are having a real battle with finding and hiring employees. In this campfire session, learn the process to interview, hire and build your fairytale career path with a Unicorn. It’s worth learning about the process, because unicorns are reliable, respectful, hard-working and willing to wear many hats. Let’s go find them!

Pets Plus Campfire

11:00 am - 11:20 am  Which Social Media Channel is Best for My Business
Jane Harrell, President of 'cause Digital Marketing and co-Owner of

Did you know that one social channel far exceeds any other for generating online sales, while another is THE ONE clients use to make sure a business is legitimate? Whether you’ve flocked to Facebook, are seeking instant gratification on Insta or losing it on LinkedIn, each social media platform is good at different things. And if you’re pouring time and money into one that won’t help your goals… it’s a waste. This campfire explores a proven system and helps you find out in 20 minutes or less which social media channel you should focus on to meet your specific pet business needs, NOW.

11:00 am - 11:20 am  How to Make Grooming Services and Retail Work Best Together (Paragon Booth #302)

Pets Boss Nation Campfire

11:10 am - 11:30 am Forming a Relationship with Dog Trainers
Fernando Camacho, Trainer, FernDog

A partnership between a pet retailer and a dog trainer is a logical win-win. Learn how to find the right dog trainer, how you can collaborate with them and services you can offer to engage more with your customers

Main Stage
11:30 am - 12:15 pm 
Essential Considerations Before You Add CBD Products

Moderator:  Bill Bookout, President, National Animal Supplement Council


Products containing Cannabis and Cannabis derivatives, including CBD, is one of the hottest topics in the pet industry today.  Many people incorrectly assume that following the passing of the 2018 Agricultural Implementation Act of 2018 (The Farm Bill) that these products are permissible for use in animal food, treats or other products.  The panel will be moderated with a brief introduction given by Bill Bookout, President of the National Animal Supplement Council (NASC) who gave testimony on behalf of the animal industry at FDA’s Public Meeting on May 31, 2019.

  • Understand the Status of Cannabis/Hemp products and regulatory considerations at the Federal and State levels

  • Learn what the Farm Bill did and did not do for the animal industry

  • Discover what is being done and future predictions

  • Recognize what you can do to help

Pets Plus Campfire
12:00 pm - 12:20 pm  Understand how Pet Businesses Can Utilize LinkedIn Video to Build Influence

Nancy E Hassel, Founder, American Pet Professionals


In this campfire session we will discuss the rise of video on LinkedIn and how it can build your business and brand's influence in the pet industry.  LinkedIn is putting a lot of energy into video for their users, and it can be a great way to be seen in a business setting vs. other social media platforms.  We will discuss some ways you can and should use video on LinkedIn, apps that are simple and easy to use to produce video and simple tips to help you get over the fear factor of video. 

12:00 pm - 12:20 pm  Customer Experience Factor- Beyond the Product  (Paragon Booth #302)

Main Stage
12:30 pm - 12:50 pm  
Pet Product Parade

Andy Krinner, Dog Dad Approved


Americans will spend over $16 billion dollars on the Pet Supply category that includes toys, tech, bedding and wearables.  With so many new introductions each year, sometimes great products are overlooked by retailers and consumers.   Join Pet Product Expert, Andy Krinner, aka “Dogdad”, who will host the Pet Product Parade, which will feature doggy models wearing products from some of the exhibitors on the show floor.  Special guest models include clients from TheK9Within and Muttel Pet as well as Sophie the Trick Dog.

Pets Boss Nation Campfire

1:00 pm  - 1:20 pm  The Bottom Line: Online Metrics to Track for your Pet Store
Matt Aldrich, Founder, Pet Engine Marketing

In this campfire we'll take a brief, deep dive into the world of Google Analytics and website metrics. We'll look at real-life data of current pet store clients and use that to come up with actionable tweaks and changes to improve the impact of your pet store's website and marketing strategy.


Main Stage
1:30 pm - 2:00 pm  
Feeding the Right Food for the Right Pet

Dr. Judy Morgan, Best-Selling Author

Using Traditional Chinese Medicine Food Therapy principles, Dr. Morgan will guide pet retail suppliers to recommend the best foods to help individual needs. Having this information will make you stand out in the pet retail space.

Pets Plus Campfire

2:00 pm  - 2:20 pm  Facebook Ads 201: How Do I Make the Most Out Of My Spend?

Jane Harrell, President of 'cause Digital Marketing and co-Owner of

Learn exclusive pet-business tips for making the most out of your Facebook advertising. Whether you’re using the best imagery for a pet business, or the most cost-effective objective, little tweaks make a big difference in getting the biggest bang for your buck with Facebook Ads. Learn which ones we see work best specifically for pet-related businesses, and how you can make small changes for big impact in your ad campaigns.

3:00 pm  Pet Connections Expo Concludes


Proudly Produced by:

2017 Supporting

Premier Media Partner


Supporting Organizations:

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Proudly Produced By:

For more information contact Laura Ames   Phone: 781-603-6965 - Email:

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