We have developed this exhibitor success toolkit because we respect the challenges you face in the highly competitive pet industry. Every event dollar needs to work hard for your company in helping both grow your current business and find new avenues for growth.

 

We hope these tools can be helpful in planning your exhibit and promoting your participation in the event, generating excitement and delivering sales for your business.

 

Start now to get your company name in front of attendees -  long before they enter the New Jersey  Convention & Expo Center. The earlier you start, the more successful you’ll be at driving your target audience to your booth.

 

***It is very important to let your customers and prospects know that you will be at the show, and invite them to register to attend. (Registration is Complimentary for your pet retailer customers!) Listed below are several simple tools and tactics that you can use to promote your participation in the event.

 

SUBMIT COMPANY LOGO/PRODUCT DESCRIPTION AND CONTACT INFORMATION:

Your logo and product/company description will be visible on Pet Connections Expo floor plan, which retailers will use to search the event and see what exhibitors will be in attendance.  Please take a few moments to update your company profile and submit your logo by logging into your exhibitor portal. You should have received log-in credentials from Laura Ames, lames@icdevents.com.  If you're having trouble logging in or need your credentials, please contact Laura.


 

 

SOCIAL MEDIA:

Get your retailers excited to attend Pet Connections Expo on social media.  Post regularly about where you'll be located on the show floor, show specials you'll be offering, and any other exciting activities going on in your booth!  Our hashtag is #petconexpo

Like us on Facebook and connect on LinkedIn

ADD THE PET CONNECTIONS LOGO (and your booth number!) TO YOUR WEBSITE, ADS, CUSTOMER NEWSLETTERS & PROMO MATERIALS:  

Download and use the Pet Connections logo and your booth number, on your website and in your advertisements and promotional materials to direct your audience to visit your booth @ Pet Connections.

 

 

 

 

PLACE BANNER ADS ON YOUR WEBSITE
Place a banner on your website or email signature and link 
to: https://www.petconexpo.com. We have banners in all shapes and sizes available to you, simply download the file and select the size you want to use.
 

   

 

 

EVENT LISTINGS ON YOUR WEBSITE:

If you list the events you will be participating in on your site, be sure to add Pet Connections Expo, October 15-16, New Jersey Convention & Expo Center, Edison, NJ to it.  The event is complimentary for qualified pet buyers & pet professionals, so it is perfect for your customers! Link to https://www.petconexpo.com.  If you know of calendars that retailers will look at, please pass on our information.  This would include your distributors, publications, newsletters, blogs and any associations of pet retailers.

 

REGISTER BOOTH STAFF:

Each 10x10 booth comes with 2 Exhibitor badges.  Please register your staff as soon as possible!

 

 

 

PRESS:

There will be editors from the major pet industry magazines and bloggers attending the show.  We will have a complete list of press contacts two weeks before the event.  If you would like a list of registered press, please contact Kelly O'Rourke.

 

SPONSORSHIPS:
Review the advertising and sponsorship benefits to identify the opportunity that best fits your goals, and take advantage of our a la carte sponsorship opportunities. Available on a first-come, first-served basis.

 

  • Lanyards: Imprint your company name and logo on lanyards to ensure nonstop exposure throughout the show
    (Sponsor to supply Lanyards) 

  • Show Bags: Put your name logo and message on attendee show bags that will be given out at registration to all attendees (Sponsor to provide show bags) 

  • Static Floor Sign: Guide buyers to your booth with a 3’ x 3’ or 5’ x 5’ floor decal, featuring your logo and booth number 

  • Freestanding Meter Boards: at the entrance of the Exhibit Hall 

  • Aisle Signs

  • Attendee Survival Kit

  • Happy Hour Sponsorship

  • Main Stage Sponsorship

 

If you have your own ideas, let’s discuss them!  Please contact Laura Ames or 781-603-6965.

 

If you need assistance as you promote your participation in Pet Connections Expo, please contact Laura Ames
781-603-6965  or Kelly O'Rourke, 617-429-5038

 

 

 

Exhibitor Success ToolKit