CONFERENCE AGENDA
The pet industry gathers at Pet Connections Expo to buy and sell products, pitch and exchange ideas, meet with partners, and so much more. This is a trade-only event for pet professionals.
VIRTUAL CONFERENCE:
Sessions will be made available for 30 days post event!
Tuesday, October 13, 2020
9:15am How To Get Your Business Back in the Post-Corona World - Jim Ackerman
Jim Ackerman is a renowned marketing & advertising speaker, Marketing Coach, author and copywriter, who specializes in direct response and alternative marketing, and in helping businesses “genetically engineer” their sales systems for ever-increasing success. He is a regular contributor to Pets+ online Bulletins with his renowned video series called Animal Ads. He has written material for the likes of Novell, Franklin Covey, and Nature’s Sunshine, HerbaLife, Jafra, Melaleuca, and others. Perhaps Jim’s greatest accomplishments come helping small to medium-size business owners and entrepreneurs dramatically increase sales and profits, and reduce costs through smarter, results-driven marketing and advertising. His Principle-Centered Marketing Coaching™ Program is unparalleled for producing results… often turning companies around in a matter of just a few weeks. President & CEO of Ascend Marketing™, Inc. Founder of The BizKaboom™ Alliance Author/Publisher of The BizKaboom Alliance Newsletter™, National columnist and author of many articles in a broad array of industry publications.
1:15pm How to Read the Packaging Ryan Yamka
2:00pm What to Ask When Bringing in New Products Ryan Yamka and Nicci Cammack
Nicci Cammack, Founder, Owner NorthPoint Pets & Company
Nicci Cammack owns NorthPoint Pets in Cheshire, CT. She has a diverse background and experience including emergency medicine, pharmaceutical research, and functional nutrition. She has completed undergraduate and graduate work, focusing on nutrition’s role in preventing and managing disease. She and her accomplished team utilize their education and background to individualize their approach to everything from stocking their shelves to nutrition plans. NorthPoint is known for doing things differently and she’s looking forward to helping fellow retailers learn some of what has helped to make NorthPoint Pets successful.
3:45pm Pets' Food Fight - Dr. Cathy Alinovi
Every session that this Pet Connections conference presents an angle of the Pet Food Fight. The fight is on to feed pets real food. The fight is on to provide great nutrition. The fight is on to maintain your sales growth. Here’s more about the pet food fight and what you can do.
3:15pm The Regulation of Pet Food in the US; Why It's Important for Retailers to Understand the Regulatory System in order to Protect your Customers - Susan Thixton
Susan Thixton, Pet Food Consumer Advocate
-
Discover which laws are enforced and which are not -
Understand the definition of complete and balanced -
Is it Feed or is it Food? What is ‘Real Chicken’? How balanced is “Complete and Balanced?”
11:15am What Pet Owners Want: New Research Reveals Consumer Desires for Retail's Future Jane Harrell
Jane Harrell, President, 'cause Digital Marketing
8:00am Log in for the conference sessions to review the platform and visit our exhibit showcase
10:15am Why do we Buy? Veterinary Secrets for Healthy Customer Loyalty; Dr. Barbara Royal, The Royal Treatement Veterinary Center
11:45am Live Q&A Period with Jim, Barbara and Jane
Bring your questions for the first three presenters to answer live!
4:15pm Live Q&A with Susan Thixton and Dr. Cathy Alinovi
Join us for Q&A with Susan Thixton and Dr Cathy Alinovi
8:30am Meet and Greet
Meet and greet your colleagues in the pets industry!
Wednesday, October 14, 2020
9:15am How To Get Your Business Back in the Post-Corona World - Jim Ackerman
Jim Ackerman is a renowned marketing & advertising speaker, Marketing Coach, author and copywriter, who specializes in direct response and alternative marketing, and in helping businesses “genetically engineer” their sales systems for ever-increasing success. He is a regular contributor to Pets+ online Bulletins with his renowned video series called Animal Ads. He has written material for the likes of Novell, Franklin Covey, and Nature’s Sunshine, HerbaLife, Jafra, Melaleuca, and others. Perhaps Jim’s greatest accomplishments come helping small to medium-size business owners and entrepreneurs dramatically increase sales and profits, and reduce costs through smarter, results-driven marketing and advertising. His Principle-Centered Marketing Coaching™ Program is unparalleled for producing results… often turning companies around in a matter of just a few weeks. President & CEO of Ascend Marketing™, Inc. Founder of The BizKaboom™ Alliance Author/Publisher of The BizKaboom Alliance Newsletter™, National columnist and author of many articles in a broad array of industry publications.
1:15pm How to Read the Packaging Ryan Yamka
2:00pm What to Ask When Bringing in New Products Ryan Yamka and Nicci Cammack
Nicci Cammack, Founder, Owner NorthPoint Pets & Company
Nicci Cammack owns NorthPoint Pets in Cheshire, CT. She has a diverse background and experience including emergency medicine, pharmaceutical research, and functional nutrition. She has completed undergraduate and graduate work, focusing on nutrition’s role in preventing and managing disease. She and her accomplished team utilize their education and background to individualize their approach to everything from stocking their shelves to nutrition plans. NorthPoint is known for doing things differently and she’s looking forward to helping fellow retailers learn some of what has helped to make NorthPoint Pets successful.
3:45pm Pets' Food Fight - Dr. Cathy Alinovi
Every session that this Pet Connections conference presents an angle of the Pet Food Fight. The fight is on to feed pets real food. The fight is on to provide great nutrition. The fight is on to maintain your sales growth. Here’s more about the pet food fight and what you can do.
3:15pm The Regulation of Pet Food in the US; Why It's Important for Retailers to Understand the Regulatory System in order to Protect your Customers - Susan Thixton
Susan Thixton, Pet Food Consumer Advocate
-
Discover which laws are enforced and which are not -
Understand the definition of complete and balanced -
Is it Feed or is it Food? What is ‘Real Chicken’? How balanced is “Complete and Balanced?”
11:15am What Pet Owners Want: New Research Reveals Consumer Desires for Retail's Future Jane Harrell
Jane Harrell, President, 'cause Digital Marketing
8:00am Log in for the conference sessions to review the platform and visit our exhibit showcase
10:15am Why do we Buy? Veterinary Secrets for Healthy Customer Loyalty; Dr. Barbara Royal, The Royal Treatement Veterinary Center
11:45am Live Q&A Period with Jim, Barbara and Jane
Bring your questions for the first three presenters to answer live!
4:15pm Live Q&A with Susan Thixton and Dr. Cathy Alinovi
Join us for Q&A with Susan Thixton and Dr Cathy Alinovi
8:30am Meet and Greet
Meet and greet your colleagues in the pets industry!