The pet industry gathers at Pet Connections Expo to buy and sell products, pitch and exchange ideas, meet with partners, and so much more. This is a trade-only event for pet professionals.
Sessions will be made available for 30 days post event!
Tuesday, October 13, 2020
9:15am How To Get Your Business Back in the Post-Corona World - Jim Ackerman
Jim Ackerman is a renowned marketing & advertising speaker, Marketing Coach, author and copywriter, who specializes in direct response and alternative marketing, and in helping businesses “genetically engineer” their sales systems for ever-increasing success. He is a regular contributor to Pets+ online Bulletins with his renowned video series called Animal Ads. He has written material for the likes of Novell, Franklin Covey, and Nature’s Sunshine, HerbaLife, Jafra, Melaleuca, and others. Perhaps Jim’s greatest accomplishments come helping small to medium-size business owners and entrepreneurs dramatically increase sales and profits, and reduce costs through smarter, results-driven marketing and advertising. His Principle-Centered Marketing Coaching™ Program is unparalleled for producing results… often turning companies around in a matter of just a few weeks. President & CEO of Ascend Marketing™, Inc. Founder of The BizKaboom™ Alliance Author/Publisher of The BizKaboom Alliance Newsletter™, National columnist and author of many articles in a broad array of industry publications.
1:15pm How to Read the Packaging Ryan Yamka
2:00pm What to Ask When Bringing in New Products Ryan Yamka and Nicci Cammack
Nicci Cammack, Founder, Owner NorthPoint Pets & Company
Nicci Cammack owns NorthPoint Pets in Cheshire, CT. She has a diverse background and experience including emergency medicine, pharmaceutical research, and functional nutrition. She has completed undergraduate and graduate work, focusing on nutrition’s role in preventing and managing disease. She and her accomplished team utilize their education and background to individualize their approach to everything from stocking their shelves to nutrition plans. NorthPoint is known for doing things differently and she’s looking forward to helping fellow retailers learn some of what has helped to make NorthPoint Pets successful.
3:45pm Pets' Food Fight - Dr. Cathy Alinovi
Every session that this Pet Connections conference presents an angle of the Pet Food Fight. The fight is on to feed pets real food. The fight is on to provide great nutrition. The fight is on to maintain your sales growth. Here’s more about the pet food fight and what you can do.
3:15pm The Regulation of Pet Food in the US; Why It's Important for Retailers to Understand the Regulatory System in order to Protect your Customers - Susan Thixton
Susan Thixton, Pet Food Consumer Advocate
Discover which laws are enforced and which are not
Understand the definition of complete and balanced
Is it Feed or is it Food? What is ‘Real Chicken’? How balanced is “Complete and Balanced?”
11:15am What Pet Owners Want: New Research Reveals Consumer Desires for Retail's Future Jane Harrell
Jane Harrell, President, 'cause Digital Marketing
8:00am Log in for the conference sessions to review the platform and visit our exhibit showcase
10:15am Why do we Buy? Veterinary Secrets for Healthy Customer Loyalty; Dr. Barbara Royal, The Royal Treatement Veterinary Center
11:45am Live Q&A Period with Jim, Barbara and Jane
Bring your questions for the first three presenters to answer live!
4:15pm Live Q&A with Susan Thixton and Dr. Cathy Alinovi
Join us for Q&A with Susan Thixton and Dr Cathy Alinovi
8:30am Meet and Greet
Meet and greet your colleagues in the pets industry!
Wednesday, October 14, 2020
2:30pm The Art of Working with a Distributor Nicci Cammack
Managing distributor relationships can be daunting for any size pet retailer. We’ll explore the dynamics of price negotiation, leveraging inside/outsides sales support, and how to build relationships that benefit all parties. Communication and respect are keys for defining sales goals, reducing errors and managing overall expectations on both sides. Leave ere with clear strategy for implementing fresh ideas to improve ordering efficiency, negotiation & communication.
10:15am The Most Powerful Marketing Principle on the Planet & How to Use it to Clobber Your Competition, Large or Small Jim Ackerman
1:30pm Raw Food Nutrition Roundtable
Nicci Cammack, Founder, Owner NorthPoint Pets & Company
BC Henschen, BC Henschen, Retailer, Platinum Pets
Barbara Royal, Founder, The Royal Treatment Veterinary Center
9:30am Three Pillars to a Thriving Business Candace D'Agnolo
3:15pm Diet-Associated Dilated Cardiomyopathy (DCM) with Grain free foods: Truth or Fiction? Ryan Yamka
11:30am Hemp & CBD for Animals: History, Status & What You Should Know
Bill Bookout, President, National Animal Supplement Council
Products containing hemp and CBD are the hottest in the industry right now, with new product announcements hitting our news feeds daily. But significant misunderstanding exists around the status of these types of products, as well as risk assumed by both the supplier and the retailer. This presentation provides an overview of the landscape since the passing of the 2018 Farm Bill, and a status update on this dynamic and inconsistent business and regulatory environment. Should you get in now? Should you wait? What are the risks, what does the future look like, and how can you help?
Bill Bookout is president of the National Animal Supplement Council and a leading industry voice for animal supplements, including cannabis and cannabis derivative products. Mr. Bookout holds a BS in physical sciences from University of Wyoming and an MBA from the Pepperdine University Presidents and Key Executives MBA program. He was selected in 2017 for a Colorado Department of Agriculture committee exploring viable pathways for inclusion of hemp in animal feed. He testified in May 2019 at the FDA’s public hearing on CBD. Mr. Bookout currently leads NASC’s efforts to define responsible and viable pathways forward for these products in a very rapidly growing and dynamic environment.
11:00am Live Q&A Discussion Period with Candace and Jim
Bring your questions for this live Q&A period for our first two speakers of the day!
12:00pm Live Q&A with Bill Bookout
Bring your CBD and supplement questions for Bill Bookout!
3:45pm Live Q&A with Nicci and Ryan
Brng your questions for an interactive discussion with Nicci and Ryan!
9:00am Meet and Greet
Come meet and greet your colleagues in the pet industry!