8:00 am  - 6:00 pm

REGISTRATION OPEN

Tuesday, October 15

2019 AGENDA

9:00 am  - 9:30 am

Services Done Right at Brick and Mortar Pet Specialty Stores
Paul Allen, President & CEO, Woof Gang Bakery

9:30 am  - 10:00 am

Build Your Retail Business by Finding and Keeping Good Groomers

Joe Zuccarello, President, Paragon School of Pet Grooming

11:15 am – 12:00  pm 

Roundtable Discussion with Retailers
Helping Brick & Mortars Survive        
Moderator:  Greg Tilford, CEO, Animal Essentials, Inc
Panelists:  Tazz Latifi, Owner, Petropolis
Terri S Grow, Founder and President, PetSage, Inc.

and others to be announced

10:00 am – 11:00  am 

Roundtable Discussion with Retailers
Half the Bark… Twice The Bite!      
Moderator:  Antoine Seailles, Market Strategist, Pet Food Experts
Panelists:  Jim Ackerman, Ascend Marketing

Robert Correia, Prestige Pet Sales

Nancy E. Hassel, Founder, American Pet Professionals

Dr Judy Morgan, Best-selling Author, and Certified Veterinary Acupuncturist,

Chiropractitioner, and Food Therapist

10:00 am – 11:00  am 

Half the Bark… Twice The Bite!    

Town Hall Meeting
 
Moderator:  Antoine Seailles, Market Strategist, Pet Food Experts
Panelists:  Jim Ackerman, Ascend Marketing

Robert Correia, Prestige Pet Sales

Nancy E. Hassel, Founder, American Pet Professionals

Dr Judy Morgan, Best-selling Author, and Certified Veterinary Acupuncturist,

Chiropractitioner, and Food Therapist

11:00 am - 6:00 pm

VISIT THE EXHIBIT HALL & CAMPFIRE SESSIONS

1:00 pm – 1:30  pm 

Get More Customers Who Will Pay You More Money, More Often    
Jim Ackerman, Ascend Marketing

2:00 pm – 2:45  pm 

Creating Customer Love:  How to Get and Keep LOYAL Customers    

Dave Ratner, Owner, Dave’s Soda and Pet City and Dave’s Pet Food

CAMPFIRE SESSIONS TAKE PLACE IN THE EXHIBITION HALL

Pets Plus Campfire Area (Booth 111)

 

11:30 – 11:50 pm

Public Relations in the Pet Industry: What you Need to Know

Dana Humphrey, Whitegate PR 

 

12:00 – 12:20 pm

Engaging Your Customer from the Beginning by Offering Puppy Classes  

Fernando Camacho, Trainer, FernDog  

12:30 – 12:50 pm

Grow Your Business with Photography

Mindy Dutka, Chief Storyteller, dogs I meet

 

3:30 – 3:50 pm

CAMPFIRE SESSION B:

The Shocking, Low-Tech Secret to Generating Maximum Customers in Minimum Time

Jim Ackerman, President, Ascend Marketing

 

4:30 - 4:50 pm                            How Stores can form a Win-Win Relationship with                                                                       Professional Pet Sitters and Dog Walkers

 

2:00 - 2:20 pm

CAMPFIRE SESSION B:

Forming A Relationship with Dog Trainers

Fernando Camacho, Trainer, FernDog

 

2:30 - 2:50 pm

CAMPFIRE SESSION A:

TBD

 

Pet Boss Nation Campfire Area:

2019 Trends: Making the Most of your Marketing

Matt Aldrich, Founder, Pet Engine Marketing 

3:00 - 3:20 pm

CAMPFIRE SESSION B:
TBD
Candace D'Agnola, CEO, Dogaholics, Inc. 

 

3:30 - 3:50 pm

CAMPFIRE SESSION A:

Trends in Health & Wellness

Bill Bookout

 

4:00 - 4:20 pm

CAMPFIRE SESSION B:

How Independents Win with Differentiation and Speed to Market

Chris Avery, CEO, Wholesalepet.com

CAMPFIRE SESSION B:
Advice from the Pet Influencer Perspective: Learn How to Work Strategically with Influencers to Grow Your Brand & Customer Base

N.G. Gordon, Dear Mishu's Dad

5:00 - 6:00 pm

PET TECH CHALLENGE AWARDS &

HAPPY HOUR IN THE EXHIBIT HALL

Wednesday, October 16

8:00 am  -3:00 pm

REGISTRATION OPEN

 

8:00 am – 10:30 am 

Retailer BootCamp

Tactical Lessons to Drive More Sales this Holiday Season
Lynn Switanowski, Creative Business Consulting Group 

 

10:30 am - 3:00 pm

VISIT THE EXHIBIT HALL

 

1:30 pm – 2:00 pm 

Feeding the Right Food for the Right Pet

Dr. Judy Morgan 

CAMPFIRE SESSIONS TAKE PLACE IN THE EXHIBITION HALL

10:30 – 10:50 am                  

CAMPFIRE SESSION A:

Diversifying Your Inventory

TBD 

 

11:00 - 11:20 pm

CAMPFIRE SESSION B:

Which Social Media Channel Is Best For My Business?

Jane Harrell, President of 'cause Digital Marketing and co-Owner of WorkingwithDog.com   

 

11:30 – 11:50 noon    

CAMPFIRE SESSION A:

TBD
TBD

 

12:00 - 12:20 pm

CAMPFIRE SESSION B:

Understand how Pet Businesses Can Utilize LinkedIn Video to Build Influence

Nancy E Hassel, Founder, American Pet Professionals

 

12:30 – 12:50 pm  

CAMPFIRE SESSION A:

Stop Kissing Frogs and Start Hiring the Right Team Members Every Time
TBD

 

1:00 - 1:20 pm           

CAMPFIRE SESSION B:

The Bottom Line: Online Metrics to Track for your Pet Store

Matt Aldrich, Founder, Pet Engine Marketing

2:00 - 2:20 pm           

CAMPFIRE SESSION B:

Facebook Ads 201: How Do I Make the Most Out Of My Spend?

Jane Harrell, President of 'cause Digital Marketing and co-Owner of WorkingwithDog.com

 

 

2:00 pm

RAFFLE PRIZES AWARDED/SHOW ADJOURNS

Proudly Produced by:

2017 Supporting
Organizations:

Premier Media Partner

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Supporting Organizations:

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Proudly Produced By:

For more information contact Laura Ames   Phone: 781-603-6965 - Email: lames@icdevents.com

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